Ana Beatriz Barros Is The Face of Mark & Spencer

In times of crisis, the Brazilian underwear were the solution found by Marks & Spencer to overcome the losses of customers. Thanks to the collection "Brazilian knickers," the British brand has increased its overall sales by 3.2% last quarter, advancing the newspaper "The Guardian".

Part of the sales success is also due to the promotion launched by Marks & Spencer, with the sale of three pieces for only € 11. The result stands out: more than 460 thousand Brazilian underwear sold.

Inspired by "bikinis in Rio", the "Brazil has everything to be the panties of this decade," he told BBC Brazil Soozie Jenkinson the designer responsible for the collection.

Secret is in the cut

The secret of the model is based on the lower cut in front and wider at the sides, making it "more generous to women and more sexy than the traditional shorts, being bulkier in the ass and designed to be incredibly smooth on skin and to eliminate marks seams. "

The Brazilian model Ana Beatriz Barros, who also paraded for Victoria's Secret, was the face - and back - chosen to publicize the collection to press for transparency and lace.

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